At Alpine Aromatics, fragrances are our passion, but creativity is our business. Each and every fragrance developed is carefully constructed to meet a specific need, solve a particular challenge, or forge new markets for our customers.
Every fragrance is backed by extensive trend observation, detailed market analysis, and exhaustive testing procedures, all of which help to deliver the best possible product to our customers. Research and development teams welcome ongoing feedback with regard to fragrance submissions in order to achieve maximum success and customer satisfaction.
PERFUMERY
Fragrance development is the result of careful planning, testing, revising, and reformulating until our perfumers are completely satisfied that the fragrance is right for the product. Alpine Aromatics’ expert perfumers, all of whom are fully accredited by the American Society of Perfumers, work in close contact with in-house evaluators and our customer to create the perfect fragrance.
Throughout the development process, direct lines of communication exist between our perfume staff, evaluator, and marketing manager. To ensure ultimate consumer acceptance, internal and external panels are conducted routinely.
MARKETING & EVALUATION
Alpine Aromatics continuously monitors the pulse of the marketplace for fragrances by maintaining broad industry contacts through its executives and perfumers. As a member of many different fragrance related organizations, it tracks trends and projections regarding consumer preferences globally. We also employ mall intercept tests and internal and external panels to ascertain and better understand consumer desires.
These diversified market resources, along with industry insights provided by sales representatives around the world and the knowledgeable staff in Piscataway, give Alpine Aromatics distinct advantages in identifying emerging opportunities.
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